China has inadvertently been killing some of its population for years. In 1950 the government implemented a policy to offer free coal to cities in the north. These poor cities needed the coal to keep warm during the cold winters. The policy was ended in 1980, but now, years later, the life expectancy of the …
The Secret to Increasing Business Life Expectancy Read More »
WOW! The last two months have been AMAZING. Longest vacation ever. I’ll find time to post about all that we’ve experienced and done sometime soon. But now it’s time to get back to work. I received a VERY interesting letter from Sport Chalet a few weeks ago (just opened it since it was sent to …
Tracking your expenses and return on those expenses in your business should be at the top of your priority list. I’ve blogged about Lead Source tracking in Infusionsoft on multiple occasions. But, I’ve had a few clients over the last year or so that need to see the data a bit differently. When you have …
Track Your Leadsources Across Opportunity Stages In Infusionsoft Read More »
Our deepest moments of learning often come in the most unexpected ways. This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever. The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”. Since my young teenage years, I’ve wanted …
Note: This post was archived from the Infusionsoft Blog. More details here. Truthfully, I’m hesitant to write this article. I have a hard time seeing the good in Black Friday. People get trampled by greedy shoppers. Family members who could be spending precious time together are independently scouring multiple stores for door-buster deals. And, the …
Note: This post was archived from the Infusionsoft Blog. More details here. Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being contrarian merely to get publicity about the latest social …
Note: This post was archived from the Infusionsoft Blog. More details here. Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small …
Blurring The Lines Between B2B and B2C Marketing Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. While researching data for our weekly webinar, I dug up some interesting data about Infusionsoft customers and how much value they receive from marketing automation software. As it turns out, the customers that use Infusionsoft for their e-commerce transactions have processed $782,374,314 in …
Note: This post was archived from the Infusionsoft Blog. More details here. Marketing Mondays Q&A is supposed to be me answering marketing questions that I get asked. But today I’m going to answer a question I’m almost never asked: “How do you know what’s working in your marketing?” I want to answer this question because …
Marketing Monday: Know What’s Working in Your Business Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. This week’s question is about the live foot traffic from customers patronizing local restaurants. The question on the minds of restaurant owners is, “how do I build loyalty and get my business to thrive?” This is a great question because last weekend my …
Marketing Monday: Marketing Ideas for Restaurant Owners Read More »