Marketing

Top 11 Marketing Books For Small Business

There are a million books are marketing out there.  Some of them are great, some aren’t.  Here are my top 11 picks for marketing books that every small business owner should read. What you’ll notice here is that although some of these books get into the tactical a bit, the reason every business owner should …

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Your Subscription Might Be Illegal in California

On the 1st of July 2018 a new law went into effect in the state of California (Senate Bill 313) that could affect any business selling subscriptions to customers who live in California. The law was designed to protect California consumers from auto-bill situations they weren’t aware of. Without going into too much of the …

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5 Questions To Ask Before Hiring A Launch Manager

So, you’re planning an online product launch and you’re looking for a launch manager. Whether you’ve done launches before or you haven’t, this is a stressful time and finding the right person is key! Your launch manager is going to help ensure there are no major problems during your launch.  Whether your launch is going …

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Free, Powerful Split Testing For Your Website

Earlier this year, Google released Google Optimize to all of their Google Analytics users. So, if you have Google Analytics, you now have Google Optimize. Google Optimize is an EXCELLENT, free tool for split testing on your website. With Google Optimize you can: Run redirect tests – This is what you’ve been able to do with …

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Trigger An Infusionsoft Goal After A Certain Time On A Web Page

The Web Page Automation goal in Infusionsoft can be leveraged in so many creative ways.  I’m sure we haven’t even begun to scratch the surface. The other day a member of our Infusionsoft Success Lab asked if a goal in Infusionsoft could be achieved by someoned spending a certain amount of time on a web …

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Hidden Spiders, Ghosts, & Goblins in Your Business

  Excitement, independence, earning potential, to live “the American dream.” These are just a few of the reasons people start up businesses today. It IS exciting to see ideas come to fruition. It IS fulfilling to be able to say you’re the president of your own company. Earning potential can indeed be limitless, and the American …

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How To Make Infusionsoft Web Forms Look Great

Let’s face it, Infusionsoft web forms are pretty ugly out of the box. And, in order to avoid the ugly, many people turn to other tools such as LeadPages, Gravity Forms, ClickFunnels and others. But there are four major reasons you should avoid using these additional tools: The first, and least important, is the cost.  These …

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