Email Marketing

Infusionsoft Smart Lists

Keap has just launched a new feature for Infusionsoft users that I can see being really helpful down the road. They're using "machine learning" (or artificial intelligence) to automatically identify contacts who meet certain criteria (or who may meet certain criteria in the future). At the time of launch, the feature is designed to help Infusionsoft …

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What Is This? “Update Email Addresses Bounced By Yahoo”

???? (Note: There's a video at the end of this post that walks you through the process outlined below.) Yesterday Keap sent an email to most Infusionsoft users with the subject line "Action Required: Update email addresses bounced by Yahoo". If you're like most, you're wondering what the heck this means and what you need …

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Infusionsoft | How to Improve Email Deliverability

The central function of your marketing is email marketing. But your emails aren’t always making it into the inbox. They’re getting caught by spam filters, and your customers aren’t getting them. So what do you do? This video from our 2016 “12 Hacks of Christmas” series explains just that.

6 Things You’re Wasting Money On

I run into people on a daily basis who have been sucked into the trap of believing they need a whole bunch of miscellaneous tools to make their online business work.  They're paying hundreds in extra monthly service fees to keep all these things running, and it's just not necessary. Here are just a few …

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How To Integrate Infusionsoft And ConvertKit

We had a client recently who really wanted to switch to ConvertKit from Infusionsoft.  Once the client realized that ConvertKit’s feature set doesn’t match Infusionsoft’s (at all) they still wanted to use ConvertKit for the ease of sending email and keep using Infusionsoft for the CRM, billing, reporting, etc. So, we set out to build a one-way …

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7 Ways to Handle Unopened Email

WOW!  The last two months have been AMAZING.  Longest vacation ever.  I’ll find time to post about all that we’ve experienced and done sometime soon. But now it’s time to get back to work. I received a VERY interesting letter from Sport Chalet a few weeks ago (just opened it since it was sent to …

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Is Email Marketing Dying?

Note: This post was archived from the Infusionsoft Blog. More details here. Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being contrarian merely to get publicity about the latest social …

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3 Insights into Email Advertising

Note: This post was archived from the Infusionsoft Blog. More details here. No doubt, email marketing is a hot topic. Businesses have flocked to email service providers by the hundreds of thousands. In most cases, email marketing refers to follow-up marketing to existing contacts. Today, I want to share some insights into email advertising – …

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