Positioning

Top 11 Marketing Books For Small Business

There are a million books are marketing out there.  Some of them are great, some aren’t.  Here are my top 11 picks for marketing books that every small business owner should read. What you’ll notice here is that although some of these books get into the tactical a bit, the reason every business owner should …

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Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. Curiosity/Suspense/Entertainment: First, …

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