When you’re working on your emails, you might wonder, “How many times do I have to tell somebody something?” Repetition is almost magical when it’s used correctly. And there’s something very strange about repetition, something only a handful of people who write emails know. The Best Way To Start Before you can leverage the copywriting …
What is your WHY? At ICON, Simon Sinek gave his famed talk: Start With Why. And to follow up I was asked by a group of Infusionsoft partners what my why was. I’ve thought about it a lot, but I’ve never articulated it publicly. One thing I’ve experienced, learned, and seen is that if your …
It’s a no-brainer. The most important job of your email subject line is to get your email opened. But there are two other jobs. Critical jobs that many marketers don’t pay enough attention to. 1. Pay Off The Promise The subject line needs to make a promise to the reader that will be fulfilled in …
Subject Lines That Don’t Do These 2 Things: Crash and Burn Read More »
Sending out an email without a P.S. is like creating a landing page without a clear call to action. You are squandering an opportunity. A wonderful opportunity to persuade your prospect to take action. If you think the P.S. is a quaint relic from the days of handwritten personal correspondence, think again. And if you …
What is an automated marketing system? Business owners are busy. An automated marketing system makes them less busy. As if you really needed to hear more (You mean I can free up some of my time? I DON’T CARE WHAT IT IS, SIGN ME UP!!!), here’s what an automated marketing system does… Very simply put, …
Infusionsoft’s Campaign Builder is awesome! No other small business marketing software comes close to providing the power and flexibility of the Campaign Builder. But, it can be a little tricky to master. We recently released The Ultimate Guide to Infusionsoft’s Campaign Builder. Grab a copy here. In this guide you’ll learn: How to loop campaigns …
The Ultimate Guide to Infusionsoft’s Campaign Builder Read More »
What is an email marketing campaign? An email marketing campaign is a set of emails that a business uses for marketing purposes. These emails don’t necessarily have to be sales emails, per se. They can be educational emails, “Happy Holidays” e-cards, newsletters, and just about anything you can think of that might entice your leads …
Imagine this: You have a bunch of affiliates that want to promote for you. But they interact face-to-face with their audience or by direct mail. You can’t give them an affiliate link that looks like this: https://crm.infusionsoft.com/go/viewdemo/tgarns It won’t work. The URL is too long and confusing. Here’s the solution: You set up a separate …
How to Create Simple Affiliate Links in Infusionsoft Read More »
Since I tend to get itchy and cranky when I don’t go surfing often enough, going to Arizona is NOT my idea of a good time. Back in 2007 I did the unthinkable and actually moved my family there. The desert has its beautiful moments, but mostly its dreadful. But this spring, you should do …
Does your product or service have hidden superpowers? Maybe you’ve never thought about it that way, but there’s a good chance you could be exploiting some hidden superpowers to get the message out in a powerful way. Watch this excellent commercial and then read on for more insight.https://youtu.be/7xK9qv611sU Has that got you thinking yet? Here’s …