Paul Talbot

Paul wrote his first ad in 1979, and is one of a select group of copywriters who has worked in sales and sales management. He has been a National Director of Sales at AOL and a Senior Vice President at CBS. Paul thinks strategically and listens to his clients carefully. He is motivated by getting his clients results. Paul lives in Coronado, California with his wife Ellen. Paul’s email is Read his blog at

Maximize Revenue

There’s no shortage of proven ways to maximize revenue. From upsells and downsells to closeout sales and seasonal promotions, your tactical opportunities to drive revenue are infinite. But as different as these opportunities are, they share a common ingredient. The offer. Somewhere along the road, somewhere in each sequence, there will be an offer. A …

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