Are your Customers Voting for You?

Note: This post was archived from the Infusionsoft Blog. More details here.
Consumers vote with their wallets
Consumers vote with their wallets

Election time is a great time to really ask yourself the question:

“Are my customers voting for me?”

Consumers vote everyday with their wallets. That is the simplest kind of vote. But, it doesn’t always mean that they’d recommend the product or service they purchased.  Sometimes people buy out of convenience, necessity or because they can’t find what they’re buying anywhere else.

So, as a small business owner, you need to ask two questions:

“Are people voting for my business by purchasing my product or service?”
If not, why not?

  • Are you selling the wrong product to the wrong market?
  • Is your message clear?
  • Are you focused enough on a specific niche?
  • Are you broadcasting your “unique selling proposition”?
  • Do you have barriers that hinder the buying process?
  • Are you allowing consumers to buy in the way THEY want? (online, phone orders, etc)
  • Do you provide enough 3rd party validation? (testimonials, endorsements, etc)

“Do my customers vote AGAIN by referring their friends?”
If not, why not?

  • Did you fail to deliver what your marketing message promised?
  • Have you failed to follow up with your customers?
  • Are you continuing to provide value after the sale?
  • Are you providing tools that help your customers make referrals easily?
  • Are you incentivizing your customers to refer?

These are a few ways you can analyze your success as a small business.  What things are you looking at to determine if consumers are voting for you?  Please post your ideas in the comments below.

About Tyler Garns

Tyler Garns is best known for his work as the Director and VP of Marketing at Infusionsoft, where he led the marketing efforts that produced massive results between 2007 and 2012. But he’s also been the “go-to” Infusionsoft guy for many of the top marketers and Infusionsoft users out there. His combination of technical skill, Infusionsoft expertise, and marketing experience make him one of the most reliable sources of business breakthroughs for Infusionsoft customers.

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