I arrived home Sunday, exhausted from a two and half week, whirlwind tour around the globe, only to find myself on another plane Monday afternoon from San Diego to Orlando.
As I sat on the plane, trying to muster the strength to open my laptop and get some work done, an article in Southwest’s The Magazine caught my eye.
Years ago K. Anders Ericsson proposed a theory that Malcom Gladwell popularized in his book Outliers. That theory states that it takes 10,000 to become true expert at anything.
The article that caught my eye was about Dan McLaughlin, a 30-something year old guy who decided to quit his job to run a six year test to determine if the 10,000 hour theory is actually true.
He hadn’t golfed much in his life up until that point, but he decided to spend the next 6 years putting 10,000 hours into his golf game to determine if he could become an expert at golf.
The article was written a few years into his quest and IT’S WORKING! He’s becoming a very good golfer. Will he become a world-class expert by the time he’s completed his 10,000 hours? Only time will tell.
But it got me thinking. Most of my clients are experts. Most of them have put in 10,000 hours or more at their craft. Yet, today’s world requires more of us. The competitive nature of a global economy requires us to also become experts at Marketing & Sales. You can even make an argument that it’s a good idea to become an expert at Infusionsoft.
But I’d counter both of those arguments. You can spend 6-10 years becoming an expert at Marketing & Sales. And you can spend another 6-10 years becoming an expert at Infusionsoft. But, by then it’s too late.
A better choice is to find people who are already there and leverage them for what you need.
It’s kind of a fun exercise to do the math and determine how many actual hours you’ve put into your craft. Are you truly an expert? If not, what more will it take to get you there?
I did some tallying and determined that, with very conservative estimates I’ve got well over 10,000 hours working in Infusionsoft and well over 10,000 hours doing Marketing and Sales. I’ve spent the better part of the last two decades focused on those things.
The amazing thing is, there’s always more to learn. I’m continually learning, progressing, seeking advice from others. That’s one of the things I love about this life – the opportunity we have to continually get better and what we are and who we are.
My challenge to you is to figure out what you want to be an expert at and then dedicate yourself to it continually. Then find others who are experts in the areas you lack and leverage them to get where you need to go.
P.S. If you’re interested in reading the Southwest article, check it out here.