Occasionally I run into people who have a real disdain for Infusionsoft. As I dig deeper with them, I discover that their feelings originate from one of three different places:
Love? You think I’m crazy, right? But this is really where most people fall. I liken it to the relationship between parent and child. Parents love their children more than anything. They’d do anything for them. That love is unconditional. But, when a child misbehaves, parents can get VERY frustrated, even angry. Notice how I’m talking about parents and children in the 3rd person? Because I’d never get angry with my kids. 🙂 But really, our deepest feelings (good and bad) come in situations that we care about a lot. We love what Infusionsoft can do for us. We love the automation, the all-in-one-ness, the values, the dream. But when Infusionsoft misbehaves, it hurts, Yes, we get angry.
There are dreamers and there are doers. When someone has the rare combination of dreaming and doing power, that’s when big things happen. But many doers don’t dream big enough. They sit in their cubicles day after day doing. And doing. And doing. But never dreaming. Dreamers, on the other hand, create imaginary worlds that are amazing. But more often than not, those worlds never materialize. They lack the ability to put into action those things conceived in their minds. When dreamers buy Infusionsoft they buy a future that does not yet exist for them. They buy a dream. But then months go by and that dream never arrives. Why? Because they don’t do the doing that is necessary. They don’t dig in and learn Infusionsoft. They don’t master it. They lack the ability to work on something until mastery is achieved. They stay in their dream worlds for too long, hoping, wishing, but not doing. Infusionsoft is a tool that requires mastery. With mastery comes amazing power. If you’re not willing to do, you will dream and dream and only end up frustrated.
Unfortunately, a LOT of small businesses fail. And although Infusionsoft can help businesses fail less, still some fail. The reasons are vast: lack of funding, unfounded business model, competition, lack of marketing & sales expertise, not enough market demand, and the list goes on and on. Infusionsoft users sometimes misunderstand Infusionsoft’s power. They think that Infusionsoft can save them from those fundamental business problems. It can’t. So, when the business fails, they blame Infusionsoft. Taking the blame themselves hurts too much. It would be admitting to friends and family that they didn’t have what it takes. It’s admitting that the naysayers were right. It’s painful. In that situation, true entrepreneurs will learn, pick themselves up, and try again. Others will avoid the learning, avoid the shame, avoid the pain, and deflect it all onto Infusionsoft. It’s an easy scapegoat.
A note to Infusionsoft Users:
I’ve spent the last 7 years working with Infusionsoft users. I’ve seen many of them become ultra-successful. It is an amazingly powerful tool when mastered. And I’ve seen others who hate Infusionsoft. Those haters tend to be people who hate a lot of things. Those haters never spent the time or energy necessary to master Infusionsoft. If you want success, choose mastery and you will win. All of the ultra-successful companies I know of that use Infusionsoft have an Infusionsoft master in-house.
A note to Infusionsoft employees:
As business owners, we put our “life” in your hands. We put our entire businesses in your software. Billing, customer follow-up, lead generation, lead conversion, sales, our tasks, workflow, and just about anything else you can think of. We put EVERYTHING in your hands. We entrust you with everything we have, literally. Our businesses are our livelihood. Our businesses feed our families. Our businesses pay our bills. Our businesses fund our retirement accounts. Our businesses put our kids through college. Our businesses help us contribute to our communities. Our businesses keep us from working for “the man”. Our businesses help us fulfill our dreams. When Infusionsoft stops, or hiccups, or slows down, our businesses stop. And when our businesses stop, our lives, our families, our communities, and our dreams are all impacted. Please understand the tremendous amount of trust we put in you. We are doers. And we are dreamers. And we’ll reach our goals no matter what. But we choose to do it with you.
I’ve been in your shoes. I worked for Infusionsoft for almost five years. I’m not sure I always worked with the constant understanding of the trust Infusionsoft users put in me. So, I urge you: don’t let a day go by where you don’t feel that trust and that urgency. Don’t let up on the gas. We want you to win. When you win, we win. Dream it with us. Do it with us.