It’s a no-brainer. The most important job of your email subject line is to get your email opened. But there are two other jobs. Critical jobs that many marketers don’t pay enough attention to. 1. Pay Off The Promise The subject line needs to make a promise to the reader that will be fulfilled in …
Subject Lines That Don’t Do These 2 Things: Crash and Burn Read More »
Sending out an email without a P.S. is like creating a landing page without a clear call to action. You are squandering an opportunity. A wonderful opportunity to persuade your prospect to take action. If you think the P.S. is a quaint relic from the days of handwritten personal correspondence, think again. And if you …
Last night one of my new Australian friends “launched” her band at a local club in Perth. A big group of us went to go support her. She killed it! As I was there I got into a conversation with a couple of young guys starting new businesses – Elliot and Philip. Philip is starting …
Below is a section taken out of Wilson Harrell’s book, For Entrepreneur’s Only. It’s a must read. But, before you read this amazing description of what it feels like to be an entrepreneur, I’d like to offer my thoughts on the cure for this entrepreneurial terror. I believe the terror is unavoidable, but the best …
Last week I was in San Francisco meeting with a client. This client knew that I’ve been able to meet with and become close with many of the top internet marketers out there. She asked me a question that has tarried in my mind ever since: What do guys like Frank Kern and Brendon Burchard …
January 20th, 2012 was my last official day as an Infusionsoft employee. It was a bitter-sweet day for me. For the last four and a half years I’ve dedicated the majority of my life to building Infusionsoft. I’ve spent far more time there than with my family who I love dearly. Surfing has become something …
During the last week I’ve had the opportunity to write a bit about Small Business Saturday. Instead of rehashing what I’ve already written, I’ll just link to my other articles. My Small Business Saturday blog post on SmallBizTrends – In this post I shared an experience I had in Philadelphia last week that made me …
This week I was fortunate enough to attend Clickbank’s first user conference, Clickbank Exchange. They put on a top notch show and attracted a great crowd. Some of the best marketing minds in the world were there. At the end of day one, Gary Vaynerchuck gave the keynote speech. As always, he was a great, …
Last week I had the opportunity to be a guest on the Mark Kohler show. I had a great time – John’s an excellent host. We spent some time discussing the Perfect Customer Lifecycle – a concept that isn’t new, but a concept that we’re pioneering at Infusionsoft. In fact, most small business owners don’t …
Today it was announced that pharmaceutical company Sanofi-Aventis has acquired Genzyme, a biotech company. But this deal is much different from past biotech acquisitions, and it’s reflective of a new economy that values performance and shies away from speculation. This acquisition was structured as a CVR (contingent-value right). Basically this means that Sanofi has offered …