Last week I had the opportunity to be a guest on the Mark Kohler show. I had a great time – John’s an excellent host. We spent some time discussing the Perfect Customer Lifecycle – a concept that isn’t new, but a concept that we’re pioneering at Infusionsoft. In fact, most small business owners don’t think this globally about their business. But doing so pays huge dividends. At Infusionsoft we’re helping businesses map out their perfect customer lifecycle and then implement it in an automated manner.