Do you launch fast enough?

Last week I was in San Francisco meeting with a client.  This client knew that I’ve been able to meet with and become close with many of the top internet marketers out there.  She asked me a question that has tarried in my mind ever since:

What do guys like Frank Kern and Brendon Burchard know that I don’t know?  What do they do that I don’t do?

Essentially she was trying to figure out why they are so much more successful than the average entrepreneur.  My immediate response was, “They test faster”.  Although, I know that’s true, it’s only part of it.  I’ve spent some time asking myself what they do different than others.  I came up with few things:

    • They Test Faster
      • Much of this game is about testing.  Sure, we all want to believe that there are people out there that are just smarter than us (that gives us a valid excuse for not succeeding) and they just happen to “know” what works and what doesn’t work.  The truth is, those that are successful have usually failed many times and they continue to fail.  But that’s the key – they’re not afraid of the failure.  They learn from it.  Knowing that failure is an option they tend to test a lot of things very quickly to find out what works and what doesn’t work before investing big time.  So, test more.  Test faster.
    • They Learn Faster
      • Learning is clearly a result of testing.  But they don’t just learn from their own testing.  They observe everything.  They watch other people’s marketing closely.  They learn from other industries (movie launches, car commercials, etc).  They’re ever observant of the world around them and they’re continually learning from what they observe.  Most are voracious readers.  They consume books and other content like its candy.
    • The Execute Faster
      • The key ingredient I’ve seen with successful people is that they execute VERY quickly.  How do they do this?  Many of them don’t wait for a webmaster to code their pages.  They do it themselves.  Many of them don’t wait for someone else to set up their email sequences.  They do it themselves.  They have very small teams – lean and mean – so they can get stuff done fast.  Those that don’t do their own coding or sequence setup have hired people that get it done now.  They have no tolerance for people who don’t respond right away.

In the end, there are many things that make people successful, but I believe the key ingredient is that the faster you launch your idea, the more successful you’ll be.  I’ve seen it over and over.  Many people are paralyzed by fear, or overwhelmed by the enormity of the tasks they bring on.  But, those that make it, push those feelings aside and launch.

What do you think?  What have you observed to be the keys to success?  Share below.

About Tyler Garns

Tyler Garns is best known for his work as the Director and VP of Marketing at Infusionsoft, where he led the marketing efforts that produced massive results between 2007 and 2012. But he’s also been the “go-to” Infusionsoft guy for many of the top marketers and Infusionsoft users out there. His combination of technical skill, Infusionsoft expertise, and marketing experience make him one of the most reliable sources of business breakthroughs for Infusionsoft customers.

6 thoughts on “Do you launch fast enough?”

  1. Lots of interesting comments here Tyler. Looks like you might have opened Pandora’s box! Here’s my spin: Folks like Kern and Burchard, Kennedy-Glazer, Abraham, etc. have to provide generalized information. The very product they hawk can’t afford to be specific. Otherwise, they wouldn’t have a mass appeal. Likewise, because they are all generalists, there’s not much variety between what they sell. It’s vanilla.

    But to call Tyler on the carpet “for aligning himself” with these folks is out of line in my opinion. The simple fact remains that regardless of what these folks are selling, they are testing, launching and implementing faster than just about anyone else out there. I think that is the succinct important piece of information to glean from this post and I for one agree with Tyler.

    In fact, I would further suggest that anyone who isn’t making money online (or elsewhere) isn’t testing, launching or implementing fast enough.

    1. I’m calling Tyler out for aligning because he clearly is aligning himself. He’s spoken extensively about his relationship with Kern.

      You are judged in many ways by the people you associate with. There are those that hold Kern and the rest of his syndicate in very high regard. I happen to think that his actions are largely disreputable.

      I understand the value of social proof, and as an online marketer, being able to say that Frank Kern hired YOU looks like a high honor, I just don’t much think that it is.

      1. Kevin,

        I can see why some people may not respect Frank. I felt the same way before I got to know him personally. Now I know him as an honest, good person, passionately trying to help others. The intent of this post was not to highlight any particular person. I just used Frank and Brendon as examples of success. All I’m attempting to do here is highlight attributes of successful people so we can all learn.

        Thanks for your feedback.

  2. I think one of the factors you’re missing is that, “They Position Themselves”.

    Historically almost all dubbed “success stories” have come from people working hard and being in the right position at the right time.

    Knowing people in key positions of influence to help push and promote your business is an advantage, by far.

    Look at Rock bands (they tour and open for bigger bands), Bloggers (they guest post on bigger blogs), and almost anyone trying to break through the success barrier has or had positioned themselves with someone who had greater influence.

    They “tested”, “learned’, and “executed” but were able to “position” themselves with other influential people/companies who aided them in reaching larger audiences.

    Getting that acclaim and fame helped launch them.

    Take for example Frank Kern, he had a relationship with Anthony Robbins…plus countless others.
    Look at Tyler Garns he has a relationship with Frank Kern 😉

    I’m just sharing my two cents.
    Great post Tyler.


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