Last week I was in San Francisco meeting with a client. This client knew that I’ve been able to meet with and become close with many of the top internet marketers out there. She asked me a question that has tarried in my mind ever since:
What do guys like Frank Kern and Brendon Burchard know that I don’t know? What do they do that I don’t do?
Essentially she was trying to figure out why they are so much more successful than the average entrepreneur. My immediate response was, “They test faster”. Although, I know that’s true, it’s only part of it. I’ve spent some time asking myself what they do different than others. I came up with few things:
- They Test Faster
- Much of this game is about testing. Sure, we all want to believe that there are people out there that are just smarter than us (that gives us a valid excuse for not succeeding) and they just happen to “know” what works and what doesn’t work. The truth is, those that are successful have usually failed many times and they continue to fail. But that’s the key – they’re not afraid of the failure. They learn from it. Knowing that failure is an option they tend to test a lot of things very quickly to find out what works and what doesn’t work before investing big time. So, test more. Test faster.
- They Learn Faster
- Learning is clearly a result of testing. But they don’t just learn from their own testing. They observe everything. They watch other people’s marketing closely. They learn from other industries (movie launches, car commercials, etc). They’re ever observant of the world around them and they’re continually learning from what they observe. Most are voracious readers. They consume books and other content like its candy.
- The Execute Faster
- The key ingredient I’ve seen with successful people is that they execute VERY quickly. How do they do this? Many of them don’t wait for a webmaster to code their pages. They do it themselves. Many of them don’t wait for someone else to set up their email sequences. They do it themselves. They have very small teams – lean and mean – so they can get stuff done fast. Those that don’t do their own coding or sequence setup have hired people that get it done now. They have no tolerance for people who don’t respond right away.
In the end, there are many things that make people successful, but I believe the key ingredient is that the faster you launch your idea, the more successful you’ll be. I’ve seen it over and over. Many people are paralyzed by fear, or overwhelmed by the enormity of the tasks they bring on. But, those that make it, push those feelings aside and launch.
What do you think? What have you observed to be the keys to success? Share below.