Note: This post was archived from the Infusionsoft Blog. More details here. Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small …
Blurring The Lines Between B2B and B2C Marketing Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. While researching data for our weekly webinar, I dug up some interesting data about Infusionsoft customers and how much value they receive from marketing automation software. As it turns out, the customers that use Infusionsoft for their e-commerce transactions have processed $782,374,314 in …
Note: This post was archived from the Infusionsoft Blog. More details here. I’m at the Inbound Marketing Summit in San Francisco. My flight was delayed, so I missed the first few talks – including the Director of Social Media for the San Francisco Giants. Apparently, they just let him trot around town with their World …
Note: This post was archived from the Infusionsoft Blog. More details here. Marketing Mondays Q&A is supposed to be me answering marketing questions that I get asked. But today I’m going to answer a question I’m almost never asked: “How do you know what’s working in your marketing?” I want to answer this question because …
Marketing Monday: Know What’s Working in Your Business Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. I’m excited to announce that today we’re officially launching the new Infusionsoft Customer Referral Program. The program is simple: any current Infusionsoft customer will receive 1 month of Infusionsoft free (up to a $299 credit) for any new customer they refer. This is …
Announcing: Infusionsoft Customer Referral Program Read More »
Last week I had the opportunity to be a guest on the Mark Kohler show. I had a great time – John’s an excellent host. We spent some time discussing the Perfect Customer Lifecycle – a concept that isn’t new, but a concept that we’re pioneering at Infusionsoft. In fact, most small business owners don’t …
Note: This post was archived from the Infusionsoft Blog. More details here. This week’s question is about the live foot traffic from customers patronizing local restaurants. The question on the minds of restaurant owners is, “how do I build loyalty and get my business to thrive?” This is a great question because last weekend my …
Marketing Monday: Marketing Ideas for Restaurant Owners Read More »
Today it was announced that pharmaceutical company Sanofi-Aventis has acquired Genzyme, a biotech company. But this deal is much different from past biotech acquisitions, and it’s reflective of a new economy that values performance and shies away from speculation. This acquisition was structured as a CVR (contingent-value right). Basically this means that Sanofi has offered …
Note: This post was archived from the Infusionsoft Blog. More details here. Last week, we received a marketing question from Meny Hoffman about how to boost engagement and reaction to his emails. He asked a great question that many marketers want to know about and I’m happy to answer it and provide an example, too.
Note: This post was archived from the Infusionsoft Blog. More details here. A great question came in last week from Mario. He quoted some email marketing advice we give in our Internet Marketing Guidebook.