Tracking your expenses and return on those expenses in your business should be at the top of your priority list. I’ve blogged about Lead Source tracking in Infusionsoft on multiple occasions. But, I’ve had a few clients over the last year or so that need to see the data a bit differently. When you have …
Track Your Leadsources Across Opportunity Stages In Infusionsoft Read More »
Our deepest moments of learning often come in the most unexpected ways. This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever. The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”. Since my young teenage years, I’ve wanted …
One of my favorite books of all time is Endurance: Shackleton’s Incredible Voyage. It’s a story of defeat and success. In 1914 Ernest Shackleton led a group of explorers to make the first crossing of the Antarctic continent. As they approached Antarctica, their ship, the Endurance, become stuck in the ice and they began a …
Note: This post was archived from the Infusionsoft Blog. More details here. Truthfully, I’m hesitant to write this article. I have a hard time seeing the good in Black Friday. People get trampled by greedy shoppers. Family members who could be spending precious time together are independently scouring multiple stores for door-buster deals. And, the …
Note: This post was archived from the Infusionsoft Blog. More details here. Marketing Mondays Q&A is supposed to be me answering marketing questions that I get asked. But today I’m going to answer a question I’m almost never asked: “How do you know what’s working in your marketing?” I want to answer this question because …
Marketing Monday: Know What’s Working in Your Business Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. This week’s question is about the live foot traffic from customers patronizing local restaurants. The question on the minds of restaurant owners is, “how do I build loyalty and get my business to thrive?” This is a great question because last weekend my …
Marketing Monday: Marketing Ideas for Restaurant Owners Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. Last week, we received a marketing question from Meny Hoffman about how to boost engagement and reaction to his emails. He asked a great question that many marketers want to know about and I’m happy to answer it and provide an example, too.
Note: This post was archived from the Infusionsoft Blog. More details here. A great question came in last week from Mario. He quoted some email marketing advice we give in our Internet Marketing Guidebook.
Note: This post was archived from the Infusionsoft Blog. More details here. Today I’m kicking off “Marketing Mondays Q&A!” It’s basically a weekly “column” we’ll run on this blog to allow readers to ask marketing related questions and get answers. To get things rolling, I’ve snagged a question from Riley Snow on Facebook. The question and …
Note: This post was archived from the Infusionsoft Blog. More details here. I’ve been traveling a bunch lately including the recent Austin, TX Revolution Tour and Inbound Marketing Summit in Chicago. I haven’t had enough time to develop jet lag because many of the trips have been in-and-out in 24 hours or so. But I …