Small Business

How We Do It: Marketing Project Planning

Note: This post was archived from the Infusionsoft Blog. More details here. We’re a software company … but we’re much more than that … we’re a marketing company. Our customers ask us all the time how we do it. Our team does amazing stuff — from our website, webinars, live events, prospect and customer collateral, …

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Just Say ‘No’ … To Almost Everything

Note: This post was archived from the Infusionsoft Blog. More details here. I’ve recently realized there are parts of your business that you need to be a downright dictator about. I’ll share three of them below. Let me point out that doing what I’m suggesting is way harder to accomplish than it is to simply …

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The Mountain Man Method for Writing Copy

Note: This post was archived from the Infusionsoft Blog. More details here. Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method …

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Marketing Integrity & Authenticity

Note: This post was archived from the Infusionsoft Blog. More details here. Yesterday we launched an entirely new website. It’s been in the works for months. We’re super excited to launch not only a new website, but the concept of Email Marketing 2.0. But, our excitement for the website launch was a little bit softened …

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Surfing Lesson 3 of 3: Stay In The Pocket

Note: This post was archived from the Infusionsoft Blog. More details here.  So, here’s my last marketing surfing lesson for you.  It’s about “staying in the pocket.”  The pocket is the part of the wave right in front of where its breaking  (“the curl” as you may have heard it called). It’s the steepest, fastest …

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Surfing Lesson 2 of 3: Positioning Is Key

Note: This post was archived from the Infusionsoft Blog. More details here. Today’s topic is all about positioning.  How to position your small business in your market.  How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m …

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Surfing Lesson 1 of 3: Its All About Timing

Note: This post was archived from the Infusionsoft Blog. More details here.  As an avid surfer, I always tend to relate everything in life to surfing.  I’m sure my wife is getting a little tired of it, but hey, I can’t help it.  So, lately I’ve been thinking a bunch about how marketing and surfing …

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What’s Your (New) Publicity Plan?

Note: This post was archived from the Infusionsoft Blog. More details here.  Some people say traditional public relations (PR) is dead. Whether that’s true or not is up for debate between PR professionals, but there are certainly many new, easy ways to get publicity (ahem, free traffic) on your own. You may be neglecting PR …

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Run Your Business in Infusionsoft WITHOUT a Website

Note: This post was archived from the Infusionsoft Blog. More details here.  I know, it sounds crazy, but some people don’t have a website set up for their business yet.  Or, its really bad.  Or, they really just don’t need one.  I’m going to show you how you can run your entire online business using …

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