infusionsoft

The Secret to Increasing Business Life Expectancy

China has inadvertently been killing some of its population for years.  In 1950 the government implemented a policy to offer free coal to cities in the north.  These poor cities needed the coal to keep warm during the cold winters.  The policy was ended in 1980, but now, years later, the life expectancy of the …

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Track Your Leadsources Across Opportunity Stages In Infusionsoft

Tracking your expenses and return on those expenses in your business should be at the top of your priority list.  I’ve blogged about Lead Source tracking in Infusionsoft on multiple occasions.  But, I’ve had a few clients over the last year or so that need to see the data a bit differently.  When you have …

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Business Lessons From a Balinese Taxi Driver

Our deepest moments of learning often come in the most unexpected ways.  This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever.  The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”.  Since my young teenage years, I’ve wanted …

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Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. https://youtu.be/Br1JqG6trxo Curiosity/Suspense/Entertainment: …

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11 Things You Should Know About The Infusionsoft Campaign Builder

The new Infusionsoft campaign builder is different.  It makes you think about your campaigns in new ways.  For existing Infusionsoft users, it may seem a bit counter-intuitive in some areas.  I’ve played with this things for many hours, working on it with many different clients, building drastically different types of campaigns.  And the more I …

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Finally, Infusionsoft Campaign Builder Reporting!

Infusionsoft has released some new reporting for the Campaign Builder.  Yes, this first version is fairly basic, but it’s super important. I was at Infusionsoft a few weeks meeting with the Product Management team giving feedback on the lead source tracking features they’re building as well as the functionality of the new campaign builder (this …

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The Con

What’s “The Con” you might ask?  Well, it has nothing to do with a con-man or deception of any kind. I’m referring to InfusionCon. To me, it is “the” con. “The” conference that every small business owner should be at – every single year. InfusionCon is becoming a mecca of the brightest small business marketing …

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