The Con

What’s “The Con” you might ask?

Well, it has nothing to do with a con-man or deception of any kind.

I’m referring to InfusionCon. To me, it is “the” con. “The” conference that every small business owner should be at – every single year.

InfusionCon is becoming a mecca of the brightest small business marketing minds of the world. This year there will be over 1500 attendees. The event is completely sold out. In fact, it’s oversold by quite a bit. We’re going to be packed in like sardines.

Why has it become “the con”?

It has to do with momentum and attraction and how momentum attracts. Entrepreneurs using Infusionsoft have excelled in recent years. Infusionsoft has clearly become a differentiator, allowing them to grow faster than their competitors. Infusionsoft has grown a TON in the last 18 months and is just picking up steam.

There is a LOT of momentum in the Infusionsoft world. And that momentum is attracting the interest of many, many people.

But it wasn’t always that way. Some may remember that “the con” was a somewhat somber event for those of us who worked at Infusionsoft 2 years ago. Just days before the event we laid off 15% of our employees. Infusionsoft (including family members and close friends). It was rough. Really rough.

At the time Infusionsoft was burning $1MM a month. We were in a tough situation. But today Infusionsoft is thriving.

What got us through?

The Core.

Infusionsoft’s core is solid. The core is made up of core values and a clear purpose. Those things have become trite in the business world. Business graveyards are filled with wood and brass placards engraved with mission statements and values. But Infusionsoft is different. The core actually means something.

Every employee, customer, and partner can identify with it. It rallies the troops when they’re down. Its the driving force pulling the whole engine forward.

The core is bigger than any one person. And it’s momentum is now massive. It cannot be stopped.

The lesson to learn here is to focus on the core of your business. In the beginning it’s hard. People don’t want to hear it. It seems irrelevant when you’re just trying to get by.

But if you can push it hard enough, long enough, the core will become a reality. And that is when the magic happens.

So, meet me at “the con” to experience the magic. It’s contagious. It’s captivating. It’s motivating. And it’s dang fun.

See you at “the con”.


P.S.  I’m running an Infusioncon special that ends on Wednesday night.  It’s a pretty crazy offer.  So, if you’re going to be at The Con, come by my “lounge” and find out about it.  If you can’t make it, comment below or email my team at support at tylergarns dot com and they’ll send you the info.

About Tyler Garns

Tyler Garns is best known for his work as the Director and VP of Marketing at Infusionsoft, where he led the marketing efforts that produced massive results between 2007 and 2012. But he’s also been the “go-to” Infusionsoft guy for many of the top marketers and Infusionsoft users out there. His combination of technical skill, Infusionsoft expertise, and marketing experience make him one of the most reliable sources of business breakthroughs for Infusionsoft customers.

20 thoughts on “The Con”

  1. Angela Hartman

    New to Infusion, InfusionCon and Tyler Garns. Looking forward to learning more….fly into Phoenix tonight.

  2. Can’t make The Con this year, but I’d love to hear about your crazy offer. I’m looking forward to making it next year.

  3. Hope that everyone who is going have a great time at the iCon… couldn’t make the trip this year from down under, see ya this time next year!

  4. Sorry Tyler, due to schedule conflicts and the impending deadlines for my clients and their taxes I will not be able to join you, Brad, Clate and all the others at the event. Hope to work with you in the near future though as I have created my funnel via your direction and now I need to implement it.

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