small business

Business Lessons From a Balinese Taxi Driver

Our deepest moments of learning often come in the most unexpected ways.  This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever.  The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”. Since my young teenage years, I’ve wanted …

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Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. Curiosity/Suspense/Entertainment: First, …

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Blurring The Lines Between B2B and B2C Marketing

Note: This post was archived from the Infusionsoft Blog. More details here. Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small …

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Marketing Monday: Know What’s Working in Your Business

Note: This post was archived from the Infusionsoft Blog. More details here. Marketing Mondays Q&A is supposed to be me answering marketing questions that I get asked. But today I’m going to answer a question I’m almost never asked: “How do you know what’s working in your marketing?” I want to answer this question because …

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