I arrived home Sunday, exhausted from a two and half week, whirlwind tour around the globe, only to find myself on another plane Monday afternoon from San Diego to Orlando. As I sat on the plane, trying to muster the strength to open my laptop and get some work done, an article in Southwest’s The …
Occasionally I run into people who have a real disdain for Infusionsoft. As I dig deeper with them, I discover that their feelings originate from one of three different places: Love Love? You think I’m crazy, right? But this is really where most people fall. I liken it to the relationship between parent and child. Parents …
Since I tend to get itchy and cranky when I don’t go surfing often enough, going to Arizona is NOT my idea of a good time. Back in 2007 I did the unthinkable and actually moved my family there. The desert has its beautiful moments, but mostly its dreadful. But this spring, you should do …
Our deepest moments of learning often come in the most unexpected ways. This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever. The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”. Since my young teenage years, I’ve wanted …
Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. https://youtu.be/Br1JqG6trxo Curiosity/Suspense/Entertainment: …
Below is a section taken out of Wilson Harrell’s book, For Entrepreneur’s Only. It’s a must read. But, before you read this amazing description of what it feels like to be an entrepreneur, I’d like to offer my thoughts on the cure for this entrepreneurial terror. I believe the terror is unavoidable, but the best …
Note: This post was archived from the Infusionsoft Blog. More details here. Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being contrarian merely to get publicity about the latest social …
Note: This post was archived from the Infusionsoft Blog. More details here. Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small …
Blurring The Lines Between B2B and B2C Marketing Read More »
Note: This post was archived from the Infusionsoft Blog. More details here. I’m at the Inbound Marketing Summit in San Francisco. My flight was delayed, so I missed the first few talks – including the Director of Social Media for the San Francisco Giants. Apparently, they just let him trot around town with their World …
Note: This post was archived from the Infusionsoft Blog. More details here. Marketing Mondays Q&A is supposed to be me answering marketing questions that I get asked. But today I’m going to answer a question I’m almost never asked: “How do you know what’s working in your marketing?” I want to answer this question because …
Marketing Monday: Know What’s Working in Your Business Read More »