marketing

The Secret to Increasing Business Life Expectancy

China has inadvertently been killing some of its population for years. In 1950 the government implemented a policy to offer free coal to cities in the north.  These poor cities needed the coal to keep warm during the cold winters.  The policy was ended in 1980, but now, years later, the life expectancy of the …

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Track Your Leadsources Across Opportunity Stages In Infusionsoft

Tracking your expenses and return on those expenses in your business should be at the top of your priority list.  I’ve blogged about Lead Source tracking in Infusionsoft on multiple occasions.  But, I’ve had a few clients over the last year or so that need to see the data a bit differently.  When you have …

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Business Lessons From a Balinese Taxi Driver

Our deepest moments of learning often come in the most unexpected ways.  This last week I learned powerful marketing lessons from a taxi driver in Bali that are etched in my memory forever.  The best part is that he wasn’t “teaching” and he never mentioned anything about “marketing”. Since my young teenage years, I’ve wanted …

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Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. Curiosity/Suspense/Entertainment: First, …

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Infusionsoft Lead Source Tracking

Get IMMEDIATE access to the most VALUABLE information for Infusionsoft users If you want to know everything there is to know about lead source tracking with Infusionsoft…. …and get FREE tools to do it… … fill out the form below. [su_list icon=”icon: chevron-right” icon_color=”#456793″] The secrets to lead source tracking (and why they’re so important) …

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