Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method is applicable to all kinds of businesses and I want you to learn and apply these steps throughout your business.
Many questions come to mind when you sit down to write an email follow-up sequence:
- How many steps should my follow-up sequence have?
- What do I write?
- What if I screw up?
- Should I sell hard, educate, or build a relationship?
- And the list goes on and on
As I talked about this with a few of our customers, the Mountain Man Method for Writing Copy came to me. It’s a simple way to structure your follow-up sequences and write the copy for each email. Anyone can do it! Here’s the video I did that explains how it works.
[Image credit: globevisions]