The Mountain Man Method for Writing Copy

Note: This post was archived from the Infusionsoft Blog. More details here.

Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method is applicable to all kinds of businesses and I want you to learn and apply these steps throughout your business.

Many questions come to mind when you sit down to write an email follow-up sequence:

  • How many steps should my follow-up sequence have?
  • What do I write?
  • What if I screw up?
  • Should I sell hard, educate, or build a relationship?
  • And the list goes on and on

As I talked about this with a few of our customers, the Mountain Man Method for Writing Copy came to me. It’s a simple way to structure your follow-up sequences and write the copy for each email. Anyone can do it! Here’s the video I did that explains how it works.

Did this help? Let me know what you think and share any suggestions or questions you might have in the comments below. If you really love it, tweet this to your friends or share it on Facebook

[Image credit: globevisions]

About Tyler Garns

Tyler Garns is best known for his work as the Director and VP of Marketing at Infusionsoft, where he led the marketing efforts that produced massive results between 2007 and 2012. But he’s also been the “go-to” Infusionsoft guy for many of the top marketers and Infusionsoft users out there. His combination of technical skill, Infusionsoft expertise, and marketing experience make him one of the most reliable sources of business breakthroughs for Infusionsoft customers.

7 thoughts on “The Mountain Man Method for Writing Copy”

  1. Tyler,

    What an great job. You are the expert and your guidance will prove invaluable for many! Thank you for taking the time and caring. For anyone who is interested we created an 82 page workbook that takes you through a similar process for website copywritting. After you go through the book you will never look at a website the same again. It free…http://budurl.com/workbook Tyler…This is Michael Weiss Infusionsoft CMAC Internet Sales Experts

  2. Tyler;
    Thank you for adding such clarity to an issue that I have always had trouble with. This video bears frequent watching. Well done, thank you!

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