Note: This post was archived from the Infusionsoft Blog. More details here. The key to effective marketing is to create a “message to market match.” This requires you know and understand a lot about your market. It used to be difficult and very expensive to get that data. Now, the data you need to be …
Note: This post was archived from the Infusionsoft Blog. More details here. Yesterday we launched an entirely new website. It’s been in the works for months. We’re super excited to launch not only a new website, but the concept of Email Marketing 2.0. But, our excitement for the website launch was a little bit softened …
Note: This post was archived from the Infusionsoft Blog. More details here. So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest …
Note: This post was archived from the Infusionsoft Blog. More details here. Today’s topic is all about positioning. How to position your small business in your market. How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m …
Note: This post was archived from the Infusionsoft Blog. More details here. As an avid surfer, I always tend to relate everything in life to surfing. I’m sure my wife is getting a little tired of it, but hey, I can’t help it. So, lately I’ve been thinking a bunch about how marketing and surfing …
Note: This post was archived from the Infusionsoft Blog. More details here. Some people say traditional public relations (PR) is dead. Whether that’s true or not is up for debate between PR professionals, but there are certainly many new, easy ways to get publicity (ahem, free traffic) on your own. You may be neglecting PR …
Note: This post was archived from the Infusionsoft Blog. More details here. One-click Upsells are one of the most powerful ways to increase profits. Many customers have seen power-users use this upsell in their shopping carts, but you can do it, too! Unfortunately, it used to require a programmer to write additional code (and it …
Note: This post was archived from the Infusionsoft Blog. More details here. I have a problem with marketers only offering free reports and eBooks for their lead capture. You see, thousands of business owners out there toss up a Website because they think if you have a website you’ll make money on the Web automatically. …
Note: This post was archived from the Infusionsoft Blog. More details here. I recently came across a blog post focused on what small businesses are doing to increase sales during the recession. At Winning Workplaces, they surveyed their registered users and their honorees to find out what tactics these businesses are employing to drive sales. …
Note: This post was archived from the Infusionsoft Blog. More details here. Almost two weeks ago, we kicked off our free March Madness Webinar series designed to give entrepreneurs and small business owners all the necessary tools to jump start their businesses towards rapid growth. The response has been amazing. Take a look at what …