strategy

Strategy: The Missing Ingredient

Strategy -> Execution -> Success You’ve probably seen that before. It’s a common statement seen on business and entrepreneurial blogs all across the Internet. Yet, strategy is often missing when it comes to what most small businesses are actually executing on.  And execution of good strategy is often much harder than it appeared when the strategy …

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Blurring The Lines Between B2B and B2C Marketing

Note: This post was archived from the Infusionsoft Blog. More details here. Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small …

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Email Marketing 2.0 Explained

Note: This post was archived from the Infusionsoft Blog. More details here. Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age …

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Surfing Lesson 3 of 3: Stay In The Pocket

Note: This post was archived from the Infusionsoft Blog. More details here. So, here’s my last marketing surfing lesson for you.  It’s about “staying in the pocket.”  The pocket is the part of the wave right in front of where its breaking  (“the curl” as you may have heard it called). It’s the steepest, fastest …

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Surfing Lesson 2 of 3: Positioning Is Key

Note: This post was archived from the Infusionsoft Blog. More details here. Today’s topic is all about positioning.  How to position your small business in your market.  How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m …

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Surfing Lesson 1 of 3: Its All About Timing

Note: This post was archived from the Infusionsoft Blog. More details here. As an avid surfer, I always tend to relate everything in life to surfing.  I’m sure my wife is getting a little tired of it, but hey, I can’t help it.  So, lately I’ve been thinking a bunch about how marketing and surfing …

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What’s Your (New) Publicity Plan?

Note: This post was archived from the Infusionsoft Blog. More details here. Some people say traditional public relations (PR) is dead. Whether that’s true or not is up for debate between PR professionals, but there are certainly many new, easy ways to get publicity (ahem, free traffic) on your own. You may be neglecting PR because …

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Analyze This! (Building an Analytics Culture)

Note: This post was archived from the Infusionsoft Blog. More details here. Last week, I really needed to get out of the heat here in Arizona. Its just ridiculous! So, I took a couple guys on our marketing team and we headed to San Jose for the Search Engine Strategies Conference.  The weather was awesome …

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