Confusing Activity With Accomplishment

Zig Ziglar recounted the story of French naturalist Jean Henri Fabré who conducted an experiment in the 1800s with Processionary Caterpillars. They’re called Processionary Caterpillars because they follow each other in procession. Fabré lined up these caterpillars along the rim of a flower pot in a never-ending circle to determine what they would do.

He assumed that after a few hours they would become bored and find their way back to their nest. 10 hours later he was shocked to find them still following each other. The next day they continued – even into the night which was a cold one. They broke ranks during the night and huddled up for warmth. But in the morning they continued along the path again. Endlessly following each other.

The next night was cold again – the nearby pond froze over, but the caterpillars continued their procession in the morning. Fabré had even put the caterpillars’ favorite food, pine needles, at the base of the pot to try and entice them down from the rim.

Their salvation was 9 nine inches away. Yet they continued their procession. This went on for 7 days.

Ziglar states that the caterpillars confused activity with accomplishment.

Are you doing that in your business?

I know I have!

I currently have a client that has spent months building super elaborate campaigns in Infusionsoft.  They’re actually AMAZING.  But, building campaigns doesn’t actually produce results.  I had a heart-to-heart with him and told him: “You’re using campaign building as an excuse for not selling.”

Now, a couple of months later, he’s doubled his sales. 

Get focused on the right stuff.  Stuff that produces results.  Then, stay relentless.  Don’t let your “lazy self” convince your “successful self” that the easy activities are accomplishing the important stuff.

About Tyler Garns

Tyler Garns is best known for his work as the Director and VP of Marketing at Infusionsoft, where he led the marketing efforts that produced massive results between 2007 and 2012. But he’s also been the “go-to” Infusionsoft guy for many of the top marketers and Infusionsoft users out there. His combination of technical skill, Infusionsoft expertise, and marketing experience make him one of the most reliable sources of business breakthroughs for Infusionsoft customers.

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