Surfing

Surfing Lesson 3 of 3: Stay In The Pocket

Note: This post was archived from the Infusionsoft Blog. More details here. So, here’s my last marketing surfing lesson for you.  It’s about “staying in the pocket.”  The pocket is the part of the wave right in front of where its breaking  (“the curl” as you may have heard it called). It’s the steepest, fastest …

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Surfing Lesson 2 of 3: Positioning Is Key

Note: This post was archived from the Infusionsoft Blog. More details here. Today’s topic is all about positioning.  How to position your small business in your market.  How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m …

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