Positioning

Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. Curiosity/Suspense/Entertainment: First, …

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The Best Way to Help Your Competition

Note: This post was archived from the Infusionsoft Blog. More details here. I’ve been traveling a bunch lately including the recent Austin, TX Revolution Tour and Inbound Marketing Summit in Chicago. I haven’t had enough time to develop jet lag because many of the trips have been in-and-out in 24 hours or so. But I …

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Surfing Lesson 2 of 3: Positioning Is Key

Note: This post was archived from the Infusionsoft Blog. More details here. Today’s topic is all about positioning.  How to position your small business in your market.  How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m …

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