Infusionsoft | How to Build the Perfect Cart Abandonment Campaign

You work hard to get leads, and even harder to convert them to customers. So what happens when your lead has actually added your product to their online shopping cart, and then at the last minute, decides to bail? It’s so frustrating!

As part of our 2016 “12 Hacks of Christmas” series, we’ve put together a solution for that exact scenario.

This video shows you, step-by-step, how to build the perfect cart abandonment campaign in Infusionsoft. Enjoy!

About Tyler Garns

Tyler Garns is best known for his work as the Director and VP of Marketing at Infusionsoft, where he led the marketing efforts that produced massive results between 2007 and 2012. But he’s also been the “go-to” Infusionsoft guy for many of the top marketers and Infusionsoft users out there. His combination of technical skill, Infusionsoft expertise, and marketing experience make him one of the most reliable sources of business breakthroughs for Infusionsoft customers.

3 thoughts on “Infusionsoft | How to Build the Perfect Cart Abandonment Campaign”

    1. Hi Haley,

      Most of the time we’re driving traffic to a sales letter page that has a “Buy Now” button that goes to an order form for a specific product or bundle of products. If your business is such that you send people to a storefront where they choose what they want and add to cart, you can do the same thing by targeting the actual cart URL with the Webpage Automation Goal.

  1. Marek Wawrzyniak

    How do you solve the problem of not having their email address? On this page, they can add a product to the cart but at this time I still don’t know their email address. Only if they fill out billing information that I can capture their email, but then they already have paid. Any ideas greatly appreciated.

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