Recently we made a few minor changes to a “thank you” page which resulted in more than a 5X improvement in sales. You can do this too! Let me give you a little background. This client, College Success Formula, gets their traffic by promoting educational webinars to parents of high school students. They sell access …
Strategy -> Execution -> Success You’ve probably seen that before. It’s a common statement seen on business and entrepreneurial blogs all across the Internet. Yet, strategy is often missing when it comes to what most small businesses are actually executing on. And execution of good strategy is often much harder than it appeared when the strategy …
What is an automated marketing system? Business owners are busy. An automated marketing system makes them less busy. As if you really needed to hear more (You mean I can free up some of my time? I DON’T CARE WHAT IT IS, SIGN ME UP!!!), here’s what an automated marketing system does… Very simply put, …
Infusionsoft’s Campaign Builder is awesome! No other small business marketing software comes close to providing the power and flexibility of the Campaign Builder. But, it can be a little tricky to master. We recently released The Ultimate Guide to Infusionsoft’s Campaign Builder. Grab a copy here. In this guide you’ll learn: How to loop campaigns …
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What is an email marketing campaign? An email marketing campaign is a set of emails that a business uses for marketing purposes. These emails don’t necessarily have to be sales emails, per se. They can be educational emails, “Happy Holidays” e-cards, newsletters, and just about anything you can think of that might entice your leads …