Black Friday: Activating the Greed Gland

Note: This post was archived from the Infusionsoft Blog. More details here. Truthfully, I’m hesitant to write this article. I have a hard time seeing the good in Black Friday. People get trampled by greedy shoppers. Family members who could be spending precious time together are independently scouring multiple stores for door-buster deals. And, the …

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Is Email Marketing Dying?

Note: This post was archived from the Infusionsoft Blog. More details here. Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being contrarian merely to get publicity about the latest social …

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Blurring The Lines Between B2B and B2C Marketing

Note: This post was archived from the Infusionsoft Blog. More details here. Marketing automation is heating up. In fact, the topic is on fire! For a while the discussion has been sheltered within the walls of marketing automation software vendors and marketers at large corporations. Now, the conversation has expanded to Internet marketers, consumers, small …

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What is the Value of a Lead?

Note: This post was archived from the Infusionsoft Blog. More details here. While researching data for our weekly webinar, I dug up some interesting data about Infusionsoft customers and how much value they receive from marketing automation software. As it turns out, the customers that use Infusionsoft for their e-commerce transactions have processed $782,374,314 in …

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Marketing Monday: Know What’s Working in Your Business

Note: This post was archived from the Infusionsoft Blog. More details here. Marketing Mondays Q&A is supposed to be me answering marketing questions that I get asked. But today I’m going to answer a question I’m almost never asked: “How do you know what’s working in your marketing?” I want to answer this question because …

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Announcing: Infusionsoft Customer Referral Program

Note: This post was archived from the Infusionsoft Blog. More details here. I’m excited to announce that today we’re officially launching the new Infusionsoft Customer Referral Program. The program is simple: any current Infusionsoft customer will receive 1 month of Infusionsoft free (up to a $299 credit) for any new customer they refer. This is …

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