Juxtapositioning

Powerful positioning can do more for your marketing than just about anything else. Yet, most people neglect this aspect of their marketing plan all together. Usually, because it is misunderstood. First, take a moment to watch this amazing ad. Then, we’ll discuss what’s going on behind the scenes and why it’s so powerful. https://youtu.be/Br1JqG6trxo Curiosity/Suspense/Entertainment: …

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The Cure for Terror

Below is a section taken out of Wilson Harrell’s book, For Entrepreneur’s Only.  It’s a must read.  But, before you read this amazing description of what it feels like to be an entrepreneur, I’d like to offer my thoughts on the cure for this entrepreneurial terror. I believe the terror is unavoidable, but the best …

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11 Things You Should Know About The Infusionsoft Campaign Builder

The new Infusionsoft campaign builder is different.  It makes you think about your campaigns in new ways.  For existing Infusionsoft users, it may seem a bit counter-intuitive in some areas.  I’ve played with this things for many hours, working on it with many different clients, building drastically different types of campaigns.  And the more I …

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Finally, Infusionsoft Campaign Builder Reporting!

Infusionsoft has released some new reporting for the Campaign Builder.  Yes, this first version is fairly basic, but it’s super important. I was at Infusionsoft a few weeks meeting with the Product Management team giving feedback on the lead source tracking features they’re building as well as the functionality of the new campaign builder (this …

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The Con

What’s “The Con” you might ask?  Well, it has nothing to do with a con-man or deception of any kind. I’m referring to InfusionCon. To me, it is “the” con. “The” conference that every small business owner should be at – every single year. InfusionCon is becoming a mecca of the brightest small business marketing …

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