There are times when it’s appropriate to allow prospects or customers to request to stop receiving emails about a specific campaign without them actually opting out of email marketing completely.
Actually, this is probably one of the more considerate techniques you can use to show your customers that you care and you don’t want to be continually dumping emails on them, but you’d rather just send them what they want.
So, let’s set a couple of ground rules first, before we go into how to set this up:
Ok, now that we’ve got that out of the way, let’s look at how to set this up. Here’s the high level campaign flow. Hover over the glowing tooltips for more info.
As you can see the basic set up is pretty straight forward.
Here are the steps:
As you can see, this is a simple, yet effective strategy for showing a little care for your list.
Let me know in the comments below what you think.